Korea's No. 1 supermarket that solves the worries of working moms on their way home Lotte Super is targeting Hyper Local's representative industry. As a customer-centric distribution channel based on near-field business, we are always with customer. Under the vision of "Korea's No. 1 Supermarket that solves the life concerns of working mothers on their way home from work," we are constantly striving to satisfy customers with various products and services.

In order to propose "trust-based" products that customers can purchase with confidence, we are strengthening fresh food centered on eco-friendly, premium, antibiotic-free, and smart farm crops. In addition, we are striving to specialize and differentiate new products by strengthening the fastest introduction of new products and the development of NPB and PB with excellent cost-effectiveness.
It is a purpose-built purchasing channel that replaces "meal preparation" and "household labor" of working mothers, and it provides a variety of customer experiences by continuously expanding Delica products to solve all the meals.