A global group creating a better life for all mankind.
LOTTE continues to challenge itself to realize this ambitious dream.
To promote sustainable growth over the next 50 years, LOTTE has chosen to focus on qualitative growth and declared a new vision.
“Lifetime Value Creator” represents our resolution to make LOTTE a brand that provides our customers
with the very best value throughout their lives.
‘Sustainability to survive in the future’Have a higher growth rate than the industry average
‘Earnings based on fundamental competitiveness’Create greater added value than
shareholders and creditors expect
‘Preemptive activities and investments for the future’Make balanced investments in both the present and the future
‘Growth and value creation for society’Progress and create value together with society
LOTTE’s Management Policy is a collection of our business insights and the basis of our business strategy to determine “what, why,
and how to do.”The key factors to success are competent human resources and excellent business strategies. LOTTE’s Management Policy
reinforces our management principles based on these two key factors.
Transparent and honest management to fulfill our social duties and responsibilities
Strengthening core competencies
in our main business areas and expanding
their scope to related businesses
Higher value for customers and
sustainable profitability and value
Accurate evaluation and quick