A global group creating a better life for all mankind.
LOTTE continues to challenge itself to realize this ambitious dream.
Core Values are the standards that all LOTTE staff should aspire toward so that LOTTE can fulfill its mission and vision.
[What It Means] We do not aim to satisfy customers’ needs, but rather to create value beyond their expectations.
[What It Means] We focus on the nature of our task and continue to challenge ourselves to accomplish higher goals.
Understand the nature of our task
and set a goal to contribute to the
outcome of the entire organization.
Take the initiative to improve work
processes and achieve goals.
Never give up, and set
and achieve higher goals.
[What It Means] We respect different opinions, communicate with others and observe general rules to build
a bond of trust with our community.
Respect when our colleagues
and stakeholders have different opinions and
actively communicate with them.
Observe general rules
and actively respond to
Behave carefully considering the
impact of our action to build trust
within our community.
[What It Means] We quickly respond to changes, cooperate with other fields without boundaries, and implement innovations to develop originality inimitable by anyone.
Respond quickly to changes and
trends in the business environment.
Pay great attention to various
industries and collaborate with them
to create greater value.
Develop creative thoughts and take
innovative measures to provide
products and services that
our competitors cannot easily