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Retail Korea STL

Driving new trends in domestic fashion and handbags,
Utilizing distinctive brand concepts and stories,
Enabling customers to actively experience the brand and trends.

About US


Fostering a deeper connection between consumers and innovative designs. Korea STL is a joint venture between Lotte Shopping and the Japanese handbag brand 'Samantha Thavasa', operating Samantha Thavasa and the eco-friendly lifestyle brand Myshell in Korea.

Korea STL is growing beyond fashion, suggesting trends and styles, and is fulfilling its social duties and responsibilities by producing eco-friendly products and hosting eco-friendly campaigns.

  • CEOJin-yeop Kim, Yoneda Yukimasa
  • Date of foundation2011.8.31
  • Major BusinessBag and Clothing Sales
  • Address2nd Floor, Korea STL, 43 Teheran-ro 38-gil, Gangnam-gu, Seoul
  • Phone1588-2110

Major products and services



    Samantha Thavasa is a timeless style brand for those who love themselves the most.

    Its products feature simple and sleek designs that seamlessly blend into your daily lifestyle, enhancing your value and beauty, and illuminating every moment of your life.


    Myshell is a lifestyle brand that resonates with nature, visually expressing motifs inspired by the sea.

    Its products feature the rhythm of the ocean in the form of shell shapes, patterns, characters, and a variety of ocean-inspired object colors. These designs are relatable to everyone and propose a lifestyle that freely transitions between everyday life and the exciting concept of unfamiliar travel destinations.