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Lifetime Value Creator


LOTTE will always strive to be ethical and responsible people.

Even the small sounds are heard by LOTTE

Please do not hesitate to knock on the door of our “Sinmungo” (Corporate Ethics Counseling Office) if you have ever, while doing business with LOTTE, experienced an unethical or unfair act or witnessed any corruption, irrationality, or other incident that goes against our social responsibility values. We at LOTTE will always strive to be ethical and responsible.

Code of Ethics

We at LOTTE think, judge and act in accordance with our corporate motto, "Customer-Centric Thinking, Pursuit of Originality, and Quality First.” LOTTE shall fulfill its social responsibilities, seek the common interests of its stakeholders, the nation, and mankind, and aspire to evolve into a premier global company that makes sustainability its #1 priority. To this end, LOTTE aims to closely follow its code of ethics and mandates the full commitment of its management and employees to the code.

  1. Article 1. Customers
    1. 1-1. Customers are at the very heart of LOTTE’s viability. To serve our customers, all business activities shall be weighed and determined as able to create value from the customers' perspective.
    2. 1-2. LOTTE shall maintain its integrity, respect customers' opinions, and deliver on promises with customers.
    3. 1-3. LOTTE shall not use any of its customers' private information without their prior consent for any purpose other than agreed to beforehand.
  2. Article 2. Shareholders and Investors
    1. 2-1. Management and employees shall make every effort to enhance the value of LOTTE’s shares through business practices which focus on creativity and innovation.
    2. 2-2. LOTTE shall abide by laws and principles governing corporate management and maintain transparency.
    3. 2-3. LOTTE shall be attentive to the due opinions of minority shareholders.
  3. Article 3. Management and Employees
    1. 3-1. Management and employees shall adhere to societal laws, social norms, and the highest level of ethical standards to maintain LOTTE's reputation and individuals' dignity, and earn the respect and trust of colleagues and business partners.
    2. 3-2. Management and employees shall contribute to the Company in a proactive and creative manner by taking initiatives and through innovation, harmony, and cooperation with a strong sense of responsibility.
    3. 3-3. Management and employees shall not be discriminated against based on their hometown, educational background, gender, etc., and shall receive fair treatment based on performance and competencies.
    4. 3-4. Management and employees shall not use Company assets for personal interests nor disclose Company information attained in the normal course of business. In addition, management and employees shall not engage in mutual gift exchanges, loan extensions, or joint liability on guarantees among themselves, and shall refrain from inconsiderate speech and sexual harassment to promote a sound corporate culture.
    5. 3-5. Management shall be mindful of social responsibilities, proactively respond to crises and opportunities, and set an example by acting in line with global standards governing corporate management.
  4. Article 4. Business Partners
    1. 4-1. LOTTE shall provide equal opportunities to its business partners and engage in transparent business for legitimate products at legitimate pricing for mutual benefit.
    2. 4-2. LOTTE shall not use its dominant market position to make unreasonable requests and shall not unlawfully receive money and/or other articles and entertainment. LOTTE shall explain the purpose and spirit of this code of conduct to business partners and encourage them to join the effort.
  5. Article 5. Nation and Society
    1. 5-1. LOTTE shall respect the values of the nation and society, abide by pursuant laws and regulations, and strive to develop itself through sound corporate activities, thereby creating social wealth and improving the quality of life to contribute to the overall development of the nation.
    2. 5-2. LOTTE shall not be involved in politics.
    3. 5-3. LOTTE shall contribute to the preservation of the environment and conservation of natural resources by developing and marketing environmentally-friendly products, recycling waste, and educating the public on the value of resource conservation.
    4. 5-4. LOTTE shall strive to ensure the safety of its community, customers, management, and employees and undertake efforts to prevent accidents by conducting safety training programs.