Writing the history of the Korean duty-free industry The history of LOTTE Duty Free is tied directly to the history of the Korean duty-free industry. With the opening of its first store in Sogong-dong, Seoul, in February 1980, LOTTE Duty Free currently operates eight domestic branches: the Myeongdong Main Branch, World Tower Branch, Incheon International Airport Branch, Gimpo International Airport Branch, Gimhae Airport Branch, and Busan Branch.

In addition, there are five overseas branches, including the Jakarta International Airport Branch in Indonesia, which opened in 2012, as well as branches in Guam, Japan, Vietnam, Austrailia and New Zealand.

Moreover, it offers top-class products and services on the web through its online duty-free shop, which is supported in Korean, Chinese, Japanese and English. Ranked 2nd in the world in 2015, it is the leader of the global duty-free industry, aiming to rise to the No. 1 spot by 2020.

LOTTE Duty Free always strives to satisfy its customers by offering cozy shopping spaces, substantial sales, and various events.

The first in the industry to adopt Hallyu star marketing in 2004, it has employed the greatest Hallyu stars of the generation as its advertising models. By hosting family concerts and fan meetings for over a decade, it has communicated with more than 500,000 fans in Korea as well as from overseas. Such events have led to the development of a new concept of ENTER-TOUR-MENT, a combination of TOUR and ENTERTAINMENT, through which foreign visitors get a chance to experience Hallyu contents, and this has played a significant role for Hallyu to be in the limelight worldwide.

LOTTE Duty Free will continue to push boundaries to become the global No. 1 duty free brand that leads the duty-free industry worldwide.