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CORPORATE IDENTITY

Standard of CI in Lotte Group

CI of Lotte Group is the most significant symbolic element that integrates the images of the group
brands as well as a representative sign in terms of internal and external visual communication.

  • Group CI
    Group CI  - LOTTE
  • Grid System
    Grid System CI - LOTTE

The principles of CI indication in Lotte Group

Regional CI usage of Lotte Group is as follows.

  • Global
    Global CI - LOTTE
  • Korea
    Korea CI -LOTTE or 롯데
  • Japan
    Japan CI - LOTTE or ロッデ(롯데)
  • China
    China CI - LOTTE 乐天(롯데)

Color system of Lotte Group CI

CI colors of Lotte Group are as follows.

  • LOTTE REDPANTONE 485 C/M100 Y100/R218 G41 B28
  • LOTTE CHAMPAGNE GOLDPANTONE 8003 C/C42 M41 Y46 K26/R135 G118 B105
  • LOTTE GREYPANTONE 425 C/C48 M29 Y26 K76/R84 G88 B90
  • LOTTE SILVERPANTONE 877 C/K40/R167 G169 B172
  • LOTTE BLACKPANTONE BLACK C/K100/R0 G0 B0