Home About Lotte > Vision > Brand value


  • Group vision
  • Management policy
  • Core value
  • 5 Core foundation for practicing
  • Brand value


Brand value diagram Image
  1. 1 Trust
    • Excellent quality of products/services.
    • Perfect management of products/services.
    • Provision of accurate and honest information.
    • Safety in environment, facility, and equipment.
    • Perfect display of CSR.
  2. 2 Originality
    • Possession of distinctive differentiation.
    • Experience of new and unique experience.
    • Trend-leading and up-to-date direction.
    • Solution providing even for the hidden unmet needs of customers.
  3. 3 Pleasure
    • The pleasure of the five senses in the process of product purchase and use.
    • Sharing with precious people.
    • Comfort and relaxation in terms of time and space.
    • Pleasure from better life quality.