- Excellent quality of products/services.
- Perfect management of products/services.
- Provision of accurate and honest information.
- Safety in environment, facility, and equipment.
- Perfect display of CSR.
- Possession of distinctive differentiation.
- Experience of new and unique experience.
- Trend-leading and up-to-date direction.
- Solution providing even for the hidden unmet needs of customers.
- The pleasure of the five senses in the process of product purchase and use.
- Sharing with precious people.
- Comfort and relaxation in terms of time and space.
- Pleasure from better life quality.