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  • Group vision
  • Management policy
  • Core value
  • 5 Core foundation for practicing
  • Brand value


ASIA TOP 10 Global Group

A new challenge toward ‘the global business group that leads Asia’

Lotte strives to be Asia’s top 10 global company and a leader of Asia by strengthening core businesses and further expanding businesses overseas.

For the promotion of the vision, the management policies and core values were set while
selecting and practicing the growth assignments that are to be promoted in the field of distribution, finance, food, construction,
tourism, chemical industry, production, and support in order to realize the vision.

In addition for the support of the vision promotion, the five core foundations of vision practice were set, namely,
‘Vision promotion system,’ ‘program that reinforces the sense of pride among the employees,’
‘future human resource cultivation,’ ‘brand management,’ and ‘In-depth understanding of the customers.’ By realizing those objectives,
Lotte is securing the management infrastructure that is suitable for the status of a global business group.