Lotte’s mission is the foundation as well as the starting point of our management activity.
It serves a significant role in granting a sense of pride and cohesion
while motivating group members.
The details are explained as follows:
- The mission reflects uniqueness that is different from other
groups by emphasizing the value called ‘affluence,’
which has been consistently provided to our customers since the
establishment of Lotte.
- The mission provides the motivating factor in providing consistent
efforts devoted to gaining love and trust from our customers
and contributed for the fulfillment in the life of mankind.
- The mission expresses the endeavor toward business
expansion in new areas through comprehensive products
and service for mankind.