Home About Lotte > Mission


We enrich people's lives  by providing superior products and services that our customers love and trust

Lotte’s mission is the foundation as well as the starting point of our management activity.
It serves a significant role in granting a sense of pride and cohesion
while motivating group members.
The details are explained as follows:

  • The mission reflects uniqueness that is different from other
    groups by emphasizing the value called ‘affluence,’
    which has been consistently provided to our customers since the
    establishment of Lotte. 
  • The mission provides the motivating factor in providing consistent
    efforts devoted to gaining love and trust from our customers
    and contributed for the fulfillment in the life of mankind. 
  • The mission expresses the endeavor toward business
    expansion in new areas through comprehensive products
    and service for mankind.